CORPORATE CULTURE
The culture of Great Wall Motors revolves around the corporate spirit of "Improving little by little everyday“ with an aim to build a professional SUV & EV brand and become the world’s most dynamic automobile manufacturer.
Brand Strategy
GWM with Focus, Dedication and Specialization in SUVs and EVs, looks to establish a brand that promises best of “Technovation”, “Mobility” and “Sustainability”.
GWM BRANDS
GWM is leading the automotive brand across the globe with four key brands in its portfolio, catering to different customer segments and their needs.
HAVAL is the specialist brand in SUV manufacturing being the largest SUV producer in China for six years in a row and is also one of the largest SUV sellers in the world. Since its inception in 2013, it has focused on building high-quality & exquisite products.
Great Wall Pickup was established as an independent pick up series brand in 2018. Taking its legacy ahead from the Great Wall Pickup brand, it continues to be a market leader in China with export to Europe, Australia, South America, Southeast Asia, the Middle East, Africa and other parts of the world.
TANK is a global high-end off-road vehicle brand launched by GWM for the new trend of SUVs and an important achievement of GWM's category innovation, dedicated to becoming the No. 1 global off-road vehicle brand.